Authentic brand messaging, compelling advertising generates efficient scale – Fit all the pieces together
In today’s world of fragmented media, the internet, mobile and diluted brands you need a trusted ally to help you with your marketing and growth. I have the expertise, proven record, and recommendations to inspire confidence and help you quickly refine or build a leading and flexible brand that is true to your unique value proposition and to create multimedia advertising that gets your brand heard among all the noise – by the right customers, at the right time. I help your company manage the right ratio of marketing budget across different Paid, Owned and Earned media.
Being Decisive Makes Momentum
Because if you are like most companies you needed it yesterday. Your goals are real, and you need to make your user growth and revenue numbers. I apply my brand experience to get in, immerse, and add value; leaving you with the playbook, directions, and platform to achieve your brand, media, and digital goals.
No more wasted time, money, missed opportunities, office politics or conflicting agendas to navigate. Focus on a well-positioned brand, compelling messaging, great creative, efficient media and breakthrough tactics.
I work with you to generate the insights, strategies, and playbook you need to make decisions and succeed.
Different By Design
Proven marketing experience combined with a unique and collaborative process to brand architecture, creative, media and digital allows me to provide you with the tools to solve your marketing and acquisition growth challenges quickly so you can focus on other things – like running your business.
I don’t just recommend marketing plans.
I help you develop a customized Paid, Owned, Earned and Product Marketing Playbook. I explain the strategy, ideas, creative, and tactics that fit your business. When needed, I can also work with your marketing team on how to execute and manage the tactics, and how to adjust and optimize them for scale and efficiency, so you have a repeatable and flexible acquisition and attribution model.
Let’s Make Your Playbook:
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- How do you construct an ownable, defendable and compelling brand architecture?
- What is your company’s unique value proposition?
- What should your tagline be?
- What should your memorable and interruptive messaging be?
- What is the process to create compelling and efficient advertising?
- How can you leverage research to find new customer insights?
- How can you efficiently leverage television, radio, print and outdoor advertising?
- What kind of digital and mobile performance marketing should you be doing?
- How do you build and scale a Paid marketing program?
- How do you build and scale an Owned marketing program?
- How do you build an Earned marketing program?
- How do you build a Product Marketing program?
- How do improve user experience to increase conversion?
- How do you track and optimize marketing spend and tactics?
- What is your marketing CPA, LTV, and ROI?
- Where should your marketing dollars go?
- How do you know if your marketing is working?
Contact me to discuss a marketing role that builds your brand awareness, and increases efficient acquisition growth, engagement and revenue.