Career Connections between candidates and companies in Finance. OneWire’s technology differentiates it from old fashioned job boards and social networking sites.
Executive team member responsible for shaping and leading the business strategy, positioning and website and for creating, defining and building the brand as well as marketing and acquisition. Developed and produced all BtoC and BtoB marketing, advertising and PR as well as media buying and planning and helped define the product roadmap and features.
– Developed the brand positioning, value proposition, logo and tagline for OneWire
– Built the marketing and product marketing departments and managed a team of 20
– Generated hundreds of thousands of new registered users through an efficient mix of Paid, Owned and Earned marketing programs
– User experience and new product features
– Led the creation and management of a sales team that partnered OneWire with hundreds of Universities