Capabilities

Everything it takes to build a brand and grow it.

The campaigns get the attention, but brands are built by everything around them. Over 25 years I have led and shaped the full range of marketing, from the first logo to the thousandth sales deck, always to the same standard: one clear message, made to perform.

Brand

Build the brand.

The foundation everything else stands on.

01

Brand identity

A clear position and a look people recognize in a second.

  • Positioning and value proposition
  • Naming and taglines
  • Logos, color, type and iconography
  • Look, feel and brand guidelines
02

Research and focus groups

Find the insight before the money is spent.

  • Brand and awareness studies
  • Customer interviews
  • Focus groups and concept testing
  • Competitive and category reviews
03

Creative and advertising

Ideas that interrupt, connect and get remembered.

  • Creative briefs and campaign ideas
  • TV, video and radio
  • Print and out of home
  • Agency selection and management
Demand

Grow the business.

Turning attention into customers, efficiently and at scale.

04

Hundreds of digital ads

Built to test, learn and scale.

  • Paid search and social
  • Display, video and retargeting
  • Affiliates and partnerships
  • Testing and optimization
05

Website design and UX

Sites that turn visitors into customers.

  • Websites and landing pages
  • Sign-up and onboarding flows
  • Conversion testing
  • Search and AI visibility
06

Mobile apps

Launch apps and keep people using them.

  • App launches
  • App store pages
  • Download campaigns
  • Retention and engagement
Reputation

Earn trust and help sales close.

The work that builds credibility and moves deals.

07

Thousands of pieces of sales collateral

Tools that help sales teams win.

  • Pitch decks and one-pagers
  • Brochures and case studies
  • Trade show materials
  • Sales training on the brand
08

White papers and content

Show real expertise and earn attention.

  • White papers and reports
  • Articles and blogs
  • Newsletters and email
  • Video and social content
09

PR, press and interviews

Get the brand talked about, for the right reasons.

  • Press releases
  • Media pitches and interviews
  • Thought leadership
  • Online reputation
10

Events and branded gifts

Moments people remember and things they keep.

  • Trade shows and launches
  • Contests and promotions
  • Client and partner events
  • Branded gifts
How it fits together

One brand. One plan. Every piece.

Most marketers are strong in one or two of these areas. My job has always been to run all of them as one system, so the logo, the ad, the app, the sales deck and the press release all tell the same story and all pull toward the same number.

That is Performance Branding in practice. Read how it works, or see the work.

Want this working for your business?

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