Brand identity
A clear position and a look people recognize in a second.
- Positioning and value proposition
- Naming and taglines
- Logos, color, type and iconography
- Look, feel and brand guidelines
Capabilities
Everything it takes to build a brand and grow it.
The campaigns get the attention, but brands are built by everything around them. Over 25 years I have led and shaped the full range of marketing, from the first logo to the thousandth sales deck, always to the same standard: one clear message, made to perform.
Brand
Build the brand.
The foundation everything else stands on.
Research and focus groups
Find the insight before the money is spent.
- Brand and awareness studies
- Customer interviews
- Focus groups and concept testing
- Competitive and category reviews
Creative and advertising
Ideas that interrupt, connect and get remembered.
- Creative briefs and campaign ideas
- TV, video and radio
- Print and out of home
- Agency selection and management
Demand
Grow the business.
Turning attention into customers, efficiently and at scale.
Hundreds of digital ads
Built to test, learn and scale.
- Paid search and social
- Display, video and retargeting
- Affiliates and partnerships
- Testing and optimization
Website design and UX
Sites that turn visitors into customers.
- Websites and landing pages
- Sign-up and onboarding flows
- Conversion testing
- Analytics and tracking
Mobile apps
Launch apps and keep people using them.
- App launches
- App store pages
- Download campaigns
- Retention and engagement
SEO and GEO
Get found in search and named in AI answers.
- Search engine optimization
- Generative engine optimization (GEO)
- Content that answers real questions
- Tracking how AI describes the brand
Reputation
Earn trust and help sales close.
The work that builds credibility and moves deals.
Thousands of pieces of sales collateral
Tools that help sales teams win.
- Pitch decks and one-pagers
- Brochures and case studies
- Trade show materials
- Sales training on the brand
White papers and content
Show real expertise and earn attention.
- White papers and reports
- Articles and blogs
- Newsletters and email
- Video and social content
PR, press and interviews
Get the brand talked about, for the right reasons.
- Press releases
- Media pitches and interviews
- Thought leadership
- Podcasts
Reputation management
Shape what people find when they check you out.
- Reviews and ratings
- Responding to customers in public
- Brand search results
- Monitoring what AI says about you
Events and branded gifts
Moments people remember and things they keep.
- Trade shows and launches
- Contests and promotions
- Client and partner events
- Branded gifts
How it fits together
One brand. One plan. Every piece.
Most marketers are strong in one or two of these areas. My job has always been to run all of them as one system, so the logo, the ad, the app, the sales deck and the press release all tell the same story and all pull toward the same number.
That is Performance Branding in practice. Read how it works, or see the work.
Press and speaking
In the conversation.
I speak and write about brand, growth and what AI changes for marketing leaders. I have been a featured speaker at marketing events, sat on industry panels, done many TV interviews, including local news, and made countless press and podcast appearances.
Most recently: How AI is reshaping software engineering and marketing leadership, a video interview with Martechify.