Startup branding, marketing, acquisition expertise.
From the creation of SuperBowl television commercials to mobile media buys, brand architecture to digital strategy, podcasts to search, content to affiliate, proven hands-on brand, media, and digital marketing experience, and a resume that includes some of the world’s most well known and admired brands.
I have been involved in creative development and production of advertising at advertising agencies, as a CMO, as a marketing consultant, as well as my own online business. Regularly quoted in industry publications including the New York Times, Advertising Age, AdWeek and BrandWeek, among others. I co-authored and published three books on careers under the Yahoo! publishing banner, and have written several published marketing and advertising articles.