Experience

Thought Leadership and Innovation

Proven results, pattern recognition, and leadership in defining authentic brands, compelling messaging, scaling efficient growth, CAC, managing acquisition programs, and building products that increase your national brand awareness, new users, engagement, and revenue.

Executive management, entrepreneurial, and in the trenches operational experience efficiently scaling VC funded startups and growth stage departments, cultures and companies.

Expertise in modeling, CAC, planning, buying, and attribution of DTC & B2B online and offline media as well as creative development and production of advertising including tv, radio, podcast, outdoor, print, and all digital performance marketing.

Leadership in strategy and tactical execution of offline, performance marketing, mobile, creative, MarTech, media buying, and analytics that significantly increase the efficient scale of new user growth, engagement, and revenue while building brands people love.

Innovation in branding and translating category opportunities and customer insights into authentic brand storytelling and messaging, efficient and scalable acquisition tactics, and advertising that works. Specialization in building Paid, Owned and Earned B2C and B2B acquisition and retention performance marketing programs in agile environments with limited resources, demanding schedules, and scrappy marketing budgets.

From start-ups to large companies, real marketing, and management experience to help your brand stand out from the crowd.

Contact me to discuss a marketing role that builds your brand leadership, awareness, new users, engagement and revenue.

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