By: mak
October 10th, 2019
Have you been on the subway in NYC recently? Is their theme to the ads? I am a big fan of outdoor advertising. I have been using it effectively since 1995 when[...]
By: mak
August 25th, 2019
I see it all the time. Meet with a Founder or CEO of a VC backed startup and the conversation goes like this: "We need to grow 10X (or 100X) in the[...]
By: mak
February 4th, 2019
Super Bowl TV commercials 2019 . As a casual observer and commercial viewer to this year's SuperBowl, it was not lost on me that seemingly every other TV ad featured a robot,[...]
By: mak
March 22nd, 2018
These days with endless new startup marketing books and online classes almost anyone can get a sense of the marketing playbook they should use and get a feel for the tactics to[...]
By: mak
March 22nd, 2018
Every startup marketer wants to grow new users and revenue and to do it fast and efficiently. Few understand how to get beyond the first low hanging fruit consumers that try[...]